Print Work
My business card, front and back (click to enlarge)
Working in both Mac and Windows environments using tools like InDesign, Illustrator, and PhotoShop, I’ve designed a variety of documents: business cards, pamphlets, newsletters and conference programs.
I have a clean design style and corresponding philosophy; the content should be central in any publication, and the design should reflect that. The information architecture of print design needs to contribute to audience comprehension of the content, in addition to turning heads. Sometimes that may mean having a sense of humor — playing the style against the content.
11"x17" flyer design (click to enlarge)
This flyer, for a course called the “History of Sexuality,” have fun with the content. The purpose is to draw the attention of prospective students, most of whom would rather ignore all the fliers on a university bulletin board. I accomplish grabbing attention two ways: over size the font for a provocative title, and using an 11″ x 17″ format (most campus fliers are smaller).
Working with the Graduate Employee Organization (GEO) at UMass Amherst, I edited and designed an informational pamphlet (800k PDF) about the intellectual property issue at UMass Amherst. The hardest part of this project was editing down the information for a wide audience of stakeholders; the people interested in this subject ranged from artists to zoologists — that’s from both the arts and sciences.
Borderlands Conference Program
Conference programs are fun to design because you’re working with a group of people that are passionate about their subject and event. It’s a high flying experience, you might say, because changes are happening right until the publication goes to press. Another challenge is trying to translate the conference theme into a visual design. In the case of the Borderlands conference, I worked the margins of the print program (3.3MB PDF) much more than I would have normally to suggest that important communication is taking place on the borders of cultures, which mirrored the conference theme.
